12/21/2023 0 Comments Social media timing app![]() In the hands of behavioral advertisers, that data could be quite lucrative. When you install one sec, you need to give it relatively wide-ranging permissions in your phone operating system necessary for it to interrupt other apps. “I don’t want the user to look at ads while the intervention is happening, because that would completely destroy the effect.” “I want one sec to be the opposite of all these apps that I’m trying to fight,” he says. Riedel says charging a yearly fee for the pro version means he will never have to resort to ads or monetizing user data to keep the app afloat – which fits well with his vision. As I write these words, the app tells me I’ve only attempted to open Twitter six times in the last 24 hours-down from an embarrassing average of more than 20 in the first days after installing one sec. Still, after using it for several weeks in an attempt to cure my Twitter addiction, the effects are clear as day. The Android version of the app is significantly more sparse right now, with no “pro” version and few additional features. And you can write your own list of “healthy alternatives” – like reading a book or texting a friend-as inspiration for things to do instead of scrolling. You can set a reminder that will go off five minutes after you open the app, if you want to stop yourself from getting sucked in. You can turn on the intention tracking feature-which forces you to give a reason for opening the app before it lets you continue. The “pro” version lets you set limits on as many apps as you like, and it tells you how many times in the last 24 hours you have attempted to open each app. The core version of the app – which lets you set limits on a single app – will always be free, he says, but for $10 per year the app can do much more. In the two years since Riedel first uploaded one sec to the app store, he has built out a raft of additional features. “I have been able to establish a healthy relationship with social media.” How it works “When I open social media apps, which I still do, I only use them now if I have a purpose,” he says. While he still uses Instagram, he no longer finds himself opening it automatically. After two years of using one sec, Riedel says, his digital life has been transformed. In that climate, an app like one sec-which helps wean users off social media rather than cutting it off entirely-is a quiet revolution. According to the Pew survey, 36% of teens feel they spend “too much” time on social media, and 54% say it would be either hard or very hard to “give up” their use of the apps entirely. Many teens, especially girls, blame Instagram for exacerbating their poor self-esteem, according to internal company documents disclosed by a whistleblower in 2021. The most popular app among teens is YouTube, with TikTok and Instagram not far behind. teenagers say that they are using at least one social media app “almost constantly,” according to an August report by Pew Research Center. Social media addiction is a growing problem. (The study, by behavioral psychologists at the Max Planck Institute and Heidelberg University, is currently under peer-review for publication in the PNAS Journal.) Part of this reduction came from users deciding not to open the app when confronted by the breathing exercise further reduction came from their reduced number of attempts to even open the app in the first place after six weeks of use. ![]() Over the course of six weeks, one sec can cut by 57% the number of attempts by the average user to open their app of choice, according to a scientific study of 280 participants from earlier this year. ![]()
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